EXPLORING OUR FUTURE OF AUTONOMOUS LIVING, CIRCA 2035



—in collaboration with our friends at the Near Future Laboratory, we were tasked with creating a design fiction prototype to help the product, research, and engineering teams at Motional, Hyundai’s Boston-based autonomous vehicle joint venture, imagine their way into the implications of a future where AV transportation is ubiquitous.


The result was a fictional, 72-page automotive association magazine full of articles, ads, and other visuals that explore what happens when technological transformations meet the lived, human world head on.