AUTONOME magazine

—road trips and destination ideas for the self-driven explorer, circa 2035.

In collaboration with our friends at the Near Future Laboratory, we were tasked with creating a design fiction prototype to help the product, research, and engineering teams at Motional, Hyundai’s Boston-based autonomous vehicle joint venture, imagine their way into the implications of a future where AV transportation is ubiquitous.

The result was a fictional, 72-page automotive association magazine full of articles, ads, and other visuals that explore what happens when technological transformations meet the lived, human world head on. (Yes, we actually printed the thing.)