BUILDING CLIENT TRUST IN HEALTH CARE 

—Biron Groupe Santé, one of Quebec's leading providers of diagnostic health care services, required a fresh and trustworthy approach to brand content across all platforms, as well as a clear and consistent brand voice to compliment an ambitious market relaunch. Given all the pseudoscience and clickbait their customers were otherwise presented with in their Google symptom searches, we focused on translating Biron’s expertise and verified, peer reviewed advice into approachable, enjoyable, and myth-busting health content.